OUR STORY
With Dachshund, Design & Idea.
We love dogs. We live design.
With a clear vision, I founded JAfein!® Dogs & Style in 2023. I wanted to create dog accessories that combine design, function, and style – inspired by daily life with my miniature dachshund, Minnie. Products that not only make our everyday lives more beautiful and practical, but also enrich the lives of many other dog lovers.
My everyday life is constantly filled with new ideas and small improvements, often inspired by moments spent out and about with Minnie: Minnie tries it, I do it! Perfect!
JAfein!® stands for thoughtful design, clear shapes and high-quality, sustainable materials.
Behind our dog label lies attention to detail, a French sense of style – and a whole lot of heart.
I am happy when our products accompany you and your dog in everyday life – and perhaps even make it a little bit more beautiful.
Minimalist & self-confident
We don't make dog accessories.
We design companions for everyday life – clear in design, durable in material, honest in our standards.
design
In close cooperation with manufacturers of fashion and accessories for dogs, we develop items that are designed for durability, sustainability and practicality. We let our creativity run free to design unique and appealing products that underline your style and that of your dog.
Quality
Excellence is our ultimate goal. That's why we only work with the best producers around the world to ensure that every single product lives up to our premium standards. We attach great importance to quality and pride ourselves on only offering first class goods.
Personal & clear
Our products are created where craftsmanship meets heart. In carefully selected workshops that we consciously choose and closely monitor. Every step is inspected, every detail thought through – fairly produced, responsibly manufactured, and made for a long life with your dog.
Design meets everyday life – our journey
Ideas became products. Walks became inspiration.
And from a dachshund and a designer – a brand with character.
From idea to brand
JAfein! launches in 2023 – small, personal and full of passion.
Alone, with Minnie by my side, I'm implementing everything step by step: from design and material selection to prototypes, production and the first orders from my home.
Our first products – the Car Paris & Lille Edition dog bags, the bouclé dog beds and the Lyon leashes – still define JAfein!'s style today: stylish, functional and with attention to detail.
The journey is challenging, but every step forward is worthwhile.
A year of growth
JAfein! takes further shape in 2024.
We develop new products, optimize materials, and work more closely with manufacturers. At the same time, a small, loyal community of dog lovers is growing, who share and live with our products in their everyday lives.
Every piece of feedback and every photo shows us: JAfein! is more than a brand – it's a feeling and a shared style.
2024 proves: The journey continues – and it keeps getting better.
The next step
We will continue to grow in 2025.
We are optimizing quality, expanding our product range, and increasing JAfein!'s visibility – from initial awards to a growing community. At the same time, we are launching our B2B network in several EU countries.
2025 is a year of new beginnings – and we are only at the start.
